When was the last time you thought about the size of your pond?
Accomplished author and speaker Seth Godin, posted this very question recently in his blog, and it ‘got me a thinkin’. According to Seth, ‘there’s no doubt that the ‘big fish’ in the pond gets respect, more attention and more than its fair share of business as a result’. He writes that ‘the hard part of being a big fish in a little pond isn’t about being the right sized fish, it’s really about finding the right sized pond.’ Too big and you’ll find yourself stagnating and not growing – to small and you become lunch for someone else.
Here at KHT our goal has never been to be the “biggest fish” in the pond, rather our overriding passion has been, and always will be, to be the very best! Years ago, we challenged ourselves to strategically build our capacity and services. We invested in new and bigger buildings, upgraded equipment, faster processing cycles, timely delivery and really made a commitment to the science behind our distortion sensitive thermal processing (click HERE to meet my awesome lab geeks). For us, it’s made more sense to get better at finding OUR right pond, and not trying to be ‘the biggest fish’. We cast aside barriers and focused on a pond where we can do great work and make a difference for our customers, our employees and the communities we serve.
We call it “Solving Your PIA (Pain in the @#$) Jobs!™”
As Seth writes, ‘too often, we’re attracted to a marketplace (a pond) that’s huge and enticing, then trying to be a big fish everywhere.’ The hard reality is that when spending all of our time chasing the ‘big fish dream’, we often lose sight of what is most important, taking care of our pond.
So, if you’re caught in the net (get it?) of trying to find your right-sized pond, when in doubt, don’t worry so much about scale and foolish reach – just find the pond that’s right for you and your business success. I promise, with focus and commitment, your customers will be delighted.
I’m pretty sure we have – and the water is great!! Grab your suit and jump in with us – and keep sending us your PIA (Pain in the @#$) Jobs!™ – we love ‘em. And, with all this talk of ‘fish and ponds’, for my fishing buddies out there, here is the latest Ohio Fall Fishing news from Outdoor News.