Flakey

Who hasn’t enjoyed corn flakes? I’ve certainly had my share.  :))))))))))  In row six are brothers John & Wil Kellogg. If they could only see the cereal aisle today!!

Rise and shine. Up and at ‘em. Fall in. Giddyap Cowboy. Let’s Do This! So many ways to kick off your morning. And, of course, for so many, it includes a hot cup of Joe and a bowl of cereal.  For me most often I start my day with a smoothie (email me for my recipe skowalski@khtheat.com), but I will indulge in a bowl of cereal every now and then.  Today my favorite go to cereal is Cheerios Oat Crunch Cinnamon (my grandkids like it too!). Growing up, I loved Captain Crunch or Raisin Bran. There was also a special breakfast that consisted of Frosted Flakes, vanilla pudding, and fruit cocktail which to this day is amazing! . Today marks the day one (or two or three) inventors patented a flakey cereal we still enjoy.  I’m a huge fan of inventors – I’m surrounded by them every day, as they tackle your PIA (pain in the @%$) Jobs! Thanks to John, Ella and Will Kellogg, the breakfast cereal was born. Kellogg’s has a rich history, and their flaked cereal is no exception. Here are some fun history and facts about Kellogg’s flaked cereal. Special thanks to Google, Wikipedia and lekkanovaus.com for the info.  Enjoy!

A Million A Day – Cereal Production Video

Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion, it has become a popular food item in the American diet.

The development of the flaked cereal in 1894 has been variously described by John Kellogg, his wife Ella Eaton Kellogg, his younger brother Will, and other family members. There is considerable disagreement over who was involved in the discovery, and the role that they played. According to some accounts, Ella suggested rolling out the dough into thin sheets, and John developed a set of rollers for the purpose while Will said it was his idea from the start. (siblings – ha!).

According to John, he had the idea in a dream, and used equipment in his wife’s kitchen to do the rolling. It is generally agreed that upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the next morning, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked.

Will Kellogg was tasked with figuring out what had happened and worked to recreate the process reliably. Ella and Will were often at odds, and their versions of the story tend to minimize or deny each other’s involvement, while emphasizing their own. Tempering, the process the Kellogg’s had discovered, was to become a fundamental technique of the flaked cereal industry. Tempering is a favorite process here at KHT!!

A patent for “Flaked Cereals and Process of Preparing Same” was filed on May 31, 1895, and issued on April 14, 1896, to John Harvey Kellogg as Patent No. 558,393. Significantly, the patent applied to a variety of types of grains, not just to wheat. John Harvey Kellogg was the only person named on the patent. Will later insisted that he, not Ella, had worked with John, and repeatedly asserted that he should have received more credit than he was given for the discovery of the flaked cereal.

The flakes of grain, which the Kellogg brothers called Granose, were a very popular food among the patients at the Battle Creek Sanitarium. Learn More Years later, Kellogg’s expanded its line of flaked cereals to include various grains, such as rice, wheat, and oats, to cater to different tastes and dietary needs.

In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food. At his new company, Battle Creek Toasted Corn Flake Company, he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between his brother and him…surprised?

In 1907 his company ran an ad campaign which offered a free box of cereal to any woman who winked at her grocer (imagine that today?). To increase sales, in 1909 he added a special offer, the Funny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal. This same premium was offered for 22 years.

At about the same time, Kellogg also began experimenting with new grain cereals to expand its product line. Rice Krispies, his next great hit, first went on sale in 1928. (one of my “go to” favorites!) Snap, Crackle, Pop!

There have been many mascots of Kellogg’s Cornflakes. The most popular one is a green rooster named Cornelius “Corny” Rooster, which has been the mascot since his debut. In early commercials, he would speak the catchphrase “Wake up, up, up to Kellogg’s Cornflakes!” Dallas McKennon and Andy Devine voiced him. Later, he stopped talking and simply crowed.  I personally think that Tony the Tiger is one of the best mascots ever – “ They’re Great”!) Commercials

See list of Top 20 Breakfast Cereals – (see how many you have eaten)

Kellogg’s flaked cereal has come a long way since its accidental invention, shaping not only the breakfast habits of millions but also becoming a part of global culture. Kellanova (formerly Kellogg’s) in 2022 had worldwide net sales around 15.3 billion U.S. dollars. Kellanova is a multinational consumer goods company with a focus on breakfast cereals and convenience foods. Learn more

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DO YOU LIKE CONTESTS?
Me, too.
As you may know the Kowalski Heat Treating logo finds its way
into the visuals of my Friday posts.
I.  Love.  My.  Logo.
One week there could be three logos.
The next week there could be 15 logos.
And sometimes the logo is very small or just a partial logo showing.
But there are always logos in some of the pictures.
So, I challenge you, my beloved readers, to count them and send me a
quick email with the total number of logos in the Friday post.
On the following Tuesday I’ll pick a winner from the correct answers
and send that lucky person some great KHT swag.
So, start counting and good luck!  
Oh, and the logos at the very top header don’t count.
Got it? Good.  :-))))
Have fun!!

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